Neoliberal Aesthetics: 250 cm Line Tattooed on 6 Paid People

Eunsong Kim challenges existing literature on Spanish artist Santiago Sierra, articulating Sierra’s neoliberal aesthetics as part of a process of managing the imagination of finance capitalism. By situating Sierra’s performance art as a performance of terror, Kim argues that Sierra does not just collaterally reproduce capitalist power relations, but coldly and calculatedly exploits and violates the bodies of the working poor, particularly people of color, for his own profit and for the viewing pleasure of his wealthy audiences. Kim fiercely critiques the ways Sierra profits from his use of Marxist discourse and appeals to political action. In doing so, Kim challenges scholars and artists to embrace the position of laborers and take up Black Radicalism against artistic instantiations of capitalism.