This article focuses on the visual materials of the Cremisan Winery Estate’s Facebook page to argue that Cremisan’s digital presence is complex and multivocal, eschewing binaries of digital food activism or consumer-oriented marketing. My approach (using digital and “analog” research) grounds media analysis in site visits and sees digital content as a method of creatively resisting oppressive structures and digital space as locations in which interactions occur. I suggest that Deir Cremisan’s Facebook page participates in a complex discourse between contemporary political debates, piety, local and international commodity markets, and the pragmatics of the daily operations of running a vineyard and winery.
Articles by Jennifer Ruth Shutek
Jennifer Ruth Shutek pursued their BA at Simon Fraser University with a major in history, a minor in English literature, and a concentration in French. She then earned her MPhil in Modern Middle Eastern Studies from the University of Oxford and obtained an MPhil and PhD in Food Studies from New York University. Throughout their academic career, Jennifer has travelled extensively, living in Oxford, Fez, New York, Jerusalem, Bethlehem, and Tel Aviv. Over a decade of teaching has given Jennifer rich pedagogical experience. As well as teaching children’s cooking classes and English as an Additional Language, Jennifer has taught at Simon Fraser University and New York University and has also worked as a writing consultant at the New York University Steinhardt Writing Center.
Jennifer has worked in journalism, copyediting, and social media management, with publications appearing in academic journals, digital magazines, and academic blogs. She is currently an academic advisor based out of Vancouver, BC and is working on two books, one on the mutually constitutive relationships between place-making and foodways in Palestine/Israel and the other on the aesthetic and affective roles of food in video games.