The pervasive practice of botting by using fame-enhancing bots and operating porn bots, and Instagram’s opaque and unreliable authenticity governance, has evoked human Instagram users to actively police and govern botting and other bot activity. Botting describes repetitive and quantitative posting, messaging and engaging on social media platforms to provoke reciprocal engagement. Running bot police accounts, Instagram users engage and try to play an active role in the authenticity governance process of Instagram. The article investigates why and how Instagram users govern two types of “inauthentic” Instabots, which concentrate on detecting automated interactions by fame-enhancing bots and reporting porn bots. Two case studies of three Instagram accounts and their content show different approaches to user-led authenticity governance and how these profiles perceive themselves as custodians of “authenticity.” The key findings reveal that their activities of pillorying and collective flagging are considered digital vigilantism that potentially cause harm to other users. Furthermore, they show mechanisms of peer surveillance and mutual moderation on a user level, and complex power asymmetries between the platform company, its moderation systems, advertisers, and its users.
Keyword: authenticity
Review of I’m Not Like Everybody Else: Biopolitics, Neoliberalism, and American Popular Music by Jeffrey Nealon (University of Nebraska Press)
In I’m Not Like Everybody Else, Nealon is not like everybody else (i.e., a poptimist), but rather dissects the position of popular music in American society and culture in the present moment. The title of the book comes from a performance by Ray Davies (former singer for the Kinks) at the Austin City Limits Music Festival in 2006. In a YouTube video of the performance, Nealon notes that when “the song’s titling chorus returns, the hipster ‘Keep Austin Weird’ audience is shown, all in unison, chanting ‘I’m Not Like Everybody Else.'”(68) It is in this example that he sees “the mass individuality logic of biopolitics in one concise screenshot: I’m ironically just like everybody else in and through my axiomatic self-assurance that I’m not like everybody else.” (68) This passage perfectly sums up Nealon’s thesis: through a capitalism that aims to make everyone a mass individual, people reaffirm their identity “not” being like everyone else, while at the same time failing to produce their identity positively.