This article analyzes the role of race in the branding rhetoric of the “free speech software company” Gab AI Inc. as found in the X/Twitter and blog posts promoting its products. This analysis aims to assess conservative anxieties about content moderation which drive the creation of alternative social media platforms like Gab. The article argues that the point of stasis, or core set of issues in a debate, in Gab’s branding rhetoric between the company and its audience is a shared fantasy of white enslavement/abjection by the content moderation policies of “Big Tech” companies. This point of stasis is extended through three entangled racialized commonplaces: post-racial incorporation of Blackness, nostalgia for settler conquest, and techno-orientalist paranoia. The article analyzes the reciprocal relationship between these commonplaces and the point of stasis in Gab’s branding rhetoric and concludes by reflecting on what Gab’s aspiration towards white sovereignty in the platform economy entails for contemporary anticolonial and abolitionist praxis and scholarship on content moderation and alternative social media platforms.