Cultural Studies Should Be… Unsettled

by Robert W Gehl    |   Issue 3 (2014), Plenaries, Presidential Plenaries, Universities in Question

ABSTRACT     Bruce Burgett, the CSA president, asked CSA members to contribute to the plenary by responding to this prompt: Cultural Studies should… Cultural Studies is… Cultural Studies could… I approached this with my own idiosyncratic biography, anxieties, and hopes in mind.

Several people have asked for the text of my 3-minute plenary talk at the CSA. Bruce Burgett, the CSA president, asked CSA members to contribute to the plenary by responding to this prompt:

  • Cultural Studies should…
  • Cultural Studies is…
  • Cultural Studies could…

I approached this with my own idiosyncratic biography, anxieties, and hopes in mind. It is not meant to be taken seriously. I also wanted to approach it as a sort of Latour litany. Here is what Isaid:

  • Cultural Studies should be unkempt, unsavory, disturbing.
  • It should speak Spanish to French philosophers.
  • It should quote Marx in board meetings.
  • It should swear in polite company.
  • It should wear muddy boots and drink whiskey in the art gallery.
  • It should take pleasure in popular culture when others are critical, and it should critique pop culture when others get too comfortable.
  • Cultural studies should not resign itself to adjunct positions, but it should instead agitate for benefits and full-time work for contingent faculty, as well as faculty unions and faculty governance.
  • Cultural studies should never just say “Race, Class, and Gender” as if they were Hail Marys that absolve us of sin.
  • It should not repeat things as if they were mantras. It should instead question how such repetitions arise.
  • CS should infiltrate other fields, steal ideas from them, change them from within like double agents.
  • CS should point out who’s actually doing the work at the catered party. Hint: it’s not the host.
  • CS should theorize about the world as it can be, not just the world as it is.
  • CS should read those theorists and authors who are declared “off limits” by other fields.
  • CS should synthesize ideas that everyone knows are irreconcilable.
  • CS should pirate everything it possibly can get away with.
  • CS should give its knowledge away to anyone who wants it.
  • CS should do interviews with journalists.
  • CS should do interviews with Bill O’Reilly and tell him to shut up for once.
  • CS should regularly declare where stuff comes from.
  • CS should be a tour guide to where stuff is dumped.
  • CS should keep secrets and be anonymous, and work behind the scenes.
  • CS should make animated GIFs and wear day glow clothes.
  • It should not limit itself to 140 characters.
  • It should not have a Facebook profile or a Linkedin account.
  • It should not go to conferences to network, but rather go to conferences to drop off socialist propaganda.
  • It should go to socialist meetings and drop off libertarian propaganda.
  • It should put political organizing on its CV.
  • It shouldn’t play so many video games.
  • It should make video games.
  • It should be methodologically anarchistic.
  • It should study boring things and find beauty in them.
  • It should study beautiful things and find terror in them.
  • When Cultural Studies speaks, presidents should choose early retirement.
  • Cultural studies should be: unsettled.
A video of the 2013 Presidential Plenary is available at https://archive.org/details/CSA13Plenary.
[This article was originally published at http://lateral.culturalstudiesassociation.org/issue3/universities-in-question/gehl. A PDF the original version has been archived at https://archive.org/details/Lateral3.]

Author Information

Robert W Gehl

Robert W. Gehl is a Fulbright scholar and award-winning author whose research focuses on contemporary communication technologies. After receiving his PhD in Cultural Studies from George Mason University in 2010, he joined the faculty of the Department of Communication at the University of Utah. There, he published over two dozens articles in journals such as New Media & Society, Communication Theory, Social Media + Society, and Media, Culture and Society. His books include Reverse Engineering Social Media, which won the Nancy Baym Book Award from the Association of Internet Researchers, and Weaving the Dark Web, published by MIT in 2018. He also has published a co-edited collection of essays, Socialbots and Their Friends. At Utah, he teaches courses on digital ethnography, the history of cultural studies, the communication technology/society relationship, and basic Web design.