This essay traces how social movements throughout the globe in 1968 heavily influenced the development, operations, and identity of cultural studies. Thus, 1968 remains a critical turning point for cultural studies and its goals. To demonstrate this, global struggles contextualize the micro expressions of unrest at The University of Birmingham’s Centre for Contemporary Cultural Studies (CCCS). Secondly, the essay examines how the discipline negotiated studies of marginalized and subaltern cultures within this social context. And finally, an analysis of key texts of 1968 demonstrates how the sociopolitical moment produced work that is emblematic of cultural studies’ pursuits. Ultimately, the essay questions how our contemporary moment might necessitate new pursuits in scholarly praxis, like the moment of 1968 called forth new directions in cultural studies.