At the dawn of the 1990s, the world was undergoing dramatic transformation—and cultural studies was no exception to this force. By looking at the Illinois conference, the Oklahoma conference, and the special issue of Cultural Studies edited by Rosa Linda Fregoso and Angie Chabram, we evaluate how cultural studies reacted to the sweeping tide of reformation and re-commitment of the 1990s. Ultimately, these events prove that, in 1990, cultural studies made the most of the opportunity to reflect, listen to its critics, and change for the better, and each event can serve as a valuable touchstone as we continue to construct and deconstruct our discipline.