This piece introduces a special section on digital platforms and agency. It unpacks the tension between, on the one hand, the imposition of digital platforms upon cultures by immensely-powerful technology companies, and on the other hand, the emergence of possibilities as people work, play, and express themselves on platforms. Cultural studies, which has always concerned itself with structure, culture, and agency, is well-positioned to work through this tension in order to orient scholars of platform studies toward radical critique and political action. The introduction situates the invited works of “Digital Platforms and Agency” in this context, elaborates upon cultural studies’ charge toward the emerging field of platform studies, and summarizes the individual and collective contributions of the special section authors.
Keyword: platformization
The Platformized Matchmaking Labor: What Do Prosumers Do in Dating Apps
Across a wide range of cultural and socio-political contexts, matchmaking has been valued as a legitimate profession that involves labor and remuneration in cultures. It represents the long-lasting commercialization of effective intimacy building. In the era of algorithms and platforms,the emergence of modern matchmaking, such as in mobile dating apps (MDAs), showcases the impact of platformization and suggests that traditional matchmaking labor relations have shifted in MDAs and modern matchmaking approaches. Thus, with this paper, we ask in what ways contemporary dating practices essentially reinterpret the dated pattern of matchmaking in digital environments and shift its labor aspects. We aim to coin a new category of labor that includes the interplay of traditional cultural matchmaking practices in the concrete social-cultural context of China and the platformized infrastructures for dating. Through this, we surface new dynamics in digital labor and the commercialization of intimacy. Our research underlines the need to study intimate media’s role in its specific cultural contexts.