This paper demonstrates how target marketing provides valuable point-of-sale and point-of-interaction insights, and argues that the labor theory of value is untenable for understanding the conditions of leisure-time surveillance and data aggregation. It then provides a close reading of an Amazon affiliated fulfillment center exposé in order to examine precisely how the information produced during leisure-time surveillance intensifies the exploitation of fulfillment center labor. Target marketing is part of a larger apparatus that aggregates data for the purposes of assigning risk, differentiating prices, and managing supply chains and labor costs.
Keyword: circulation
Editors’ Introduction
This issue of Lateral examines the means by which performances happen at a variety of scales of cultural production and circulation, from the street to the living room to the border; from a cellphone to the theatrical stage to the art gallery; from public discourse in policy debates to the global circulation of performances of blackness, alterity, and power. Trends across these various means are thus particularly illuminating for the study of culture; performance can give us insight into aspects of culture more broadly and with great ability to account for differences and dynamics of power.