This paper demonstrates how target marketing provides valuable point-of-sale and point-of-interaction insights, and argues that the labor theory of value is untenable for understanding the conditions of leisure-time surveillance and data aggregation. It then provides a close reading of an Amazon affiliated fulfillment center exposé in order to examine precisely how the information produced during leisure-time surveillance intensifies the exploitation of fulfillment center labor. Target marketing is part of a larger apparatus that aggregates data for the purposes of assigning risk, differentiating prices, and managing supply chains and labor costs.